Friday 9th December 2011

by david

Jet Airways – India has nearly 100 aircraft in their operational fleet in less than 20 years of operation. They fly some of the most advanced and sophisticated passenger airliners in the world. Their fleet of aircraft carriers includes ten of the Boeing 777-300 Extended Range (ER). Over fifty of Boeing 737 next generation airliners, the 700/800/900 aircraft are also a part of their fleet. The omnipresent Airbus A330-200 carriers are also operated by Jet Airways. As a young company it could have made the choice to purchase older aircraft. Because they chose not to do that, the company is considered to have the youngest fleet of air carriers in the entire global aviation community.

Jet Airways was established by Naresh Goyal who, at the time, was owner of Jetair. Marketing and sales support for foreign airlines operating in India was the responsibility of his company. Jet Airways was originally established by Mr. Goyal to be a direct competitor of the Indian government owned Indian Airlines. Indian Airlines was the airline conglomerate from the early 1950s until 1994. At that time, in 1994, the Air Corporations Act was abolished, and that set the stage for the emergence of Jet Airways to begin flight operations.

As is common for competing airlines, Jet Airways formed a type of loose alliance with Kingfisher Airlines which is another Indian air passenger carrier. In the last quarter of 2010, Kingfisher came in only second to Jet Airways for total air passengers carried. This agreement will allow them to code-share international flights and domestic routes. In order to reduce expenses, the two airlines have joined forces in a number of service and infrastructure programs. There probably were some jobs lost when they did this which is unfortunate even though it is obvious that it was financially helpful for the companies as a whole.

In recent years, due to the recession, long distance flights using the Boeing 777 have been greatly limited if not stopped altogether. To do transatlantic crossings, the 777 Extended Range Boeing really is ideal. Due to economical reasons, the company is using the Airbus A330 for flights to North America. While there were a handful of flight destinations that were halted, there are plans to resume a few of those later in 2011. There is a new service that was announced by Jet Airways in June 2011 that offers more convenience for air travelers. With this latest effort, Mobile Ticketing Solution is the integration of the newest mobile technology into air ticket purchases. Being able to use a mobile phone to purchase tickets and book flights is the obvious use. The airline has teamed up with another Indian company called Ngpay that has over a million mobile users. Ngpay has been experiencing an incredible amount of growth in India’s mobile commerce sector service. Mobile Ticketing Solution offers the air traveler the opportunity to book tickets, receive refunds or even cancel flights. Jet Airways has clearly shown that it can maintain during difficult economic times. Staying afloat and profitable is the priority of any business, and this company made the changes it needed so it could do so. While it seems the global economic difficulties are not completely behind us, at the time of this writing, the airline has continued to introduce new services such as Mobile Ticketing Solution. That is a clear sign, or should be, that Jet Airways is continuing to move forward and weather the

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